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+86 134 3785 6836
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[email protected]
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www.aliceyuruchan.at
https://www.linkedin.com/in/aliceyuruchan/
Personal Summary
- Senior Product & Experience Designer with 8+ years of experience owning and shaping complex, global digital products across infrastructure, AI, and enterprise systems.
- Specialized in end-to-end experience ownership, system-level UX strategy, and localization-aware design for international markets.
- Trusted partner to product, engineering, and leadership teams in navigating ambiguity, aligning user needs with business and technical constraints, and delivering scalable, high-impact solutions.
Work Experiences
Product Designer (UX/UI)|Aethir Ltd. | Remote | 2024.04 – Present
- [Experience Strategy & Ownership] Led experience design for global blockchain infrastructure products, supporting AI startups and international users across multiple regions.
- [Problem Framing & Delivery] Owned complex feature initiatives from problem definition and user flow architecture to execution and launch, balancing business objectives with technical constraints.
- [System Design & Scalability] Designed scalable, multi-role experience systems supporting multiple markets while ensuring consistency, usability, and operational clarity.
- [Cross-functional Leadership] Partnered closely with product, engineering, and data teams across time zones to drive high-impact initiatives in ambiguous and fast-evolving problem spaces.
- [Product Launch & Adoption] Contributed to the successful launch of the Node Checker platform, enabling rapid global adoption and ecosystem growth.
Product Manager / UX Designer | Seneca ESG Tech Ltd. | Shanghai | 2022.05 – 2023.09
- [Enterprise UX Strategy] Led experience design for enterprise ESG platforms supporting organizations navigating complex regulatory and disclosure requirements.
- [User Research & Synthesis] Conducted user research and stakeholder interviews to define problem spaces and inform system-level UX strategies.
- [End-to-End Product Ownership] Delivered products from early concept to launch, contributing to a 300% increase in paid subscriptions.
- [AI Feature Innovation] Introduced LLM-powered summarization features, significantly improving clarity, efficiency, and decision-making in ESG reporting workflows.
UX Researcher / Interaction Designer | YOGO ROBOT | Shanghai | 2021.6-2022.3
- [User Research & Insight Generation] Conducted behavioral research, observations, and interviews to identify interaction opportunities for AI-powered delivery robots.
- [Interaction Design & Behavior Systems] Designed multimodal interaction experiences for delivery robots, including lighting, audio feedback, and behavioral logic.
- [0–1 Interaction System Design] Built robot interaction systems from scratch, applying new behavior designs across patrol, voice interaction, delivery tasks, and seasonal operations.
- [Engineering Collaboration] Collaborated closely with front-end, back-end, and algorithm engineers on computer vision–related interaction models.
- [Client-Facing Delivery] Supported operational deployment and client delivery, earning positive feedback from partners including Mitsubishi, AstraZeneca, and R&F Properties.
CX Product Owner & Program Lead | SIA School of International Art | Guangzhou | 2017.11-2021.2
- [Experience System Ownership] Owned and designed end-to-end experience systems for international design education programs across digital and offline touchpoints.
- [Program Leadership & Quality Standards] Led and mentored instructor teams, establishing experience standards and managing complex, multi-stakeholder workflows.
- [Cross-Cultural Collaboration] Partnered with global academic institutions (RISD, ACCD) to support localization and cross-cultural program delivery.
- [Service Design & Journey Mapping] Designed holistic service journeys spanning digital platforms, operational processes, and human interactions.
Education Experience
Msc Industrial Product Design | Coventry University | 2016-2017
- Merit Graduate | IDEA - International Dean’s Excellent Academic Scholarship
- Earned CMI Level 7 Certificate in Strategic Management & Leadership
BA Product Design | Coventry University | 2014-2016
- Graduated with 2:1 Degree | Invited to CDC London for ZIJIN Competition
- International Scholarship Recipient
- (Previously studied at Shenyang Aerospace University via credit exchange system, 2011 – 2014)
Skills
- Experience Design & End-to-End Ownership
- International & Cross-Cultural Product Design
- Localization-Aware UX & System Thinking
- Complex User Journeys & Service Design
- Research-Informed & Data-Informed Design
- Design Storytelling & Stakeholder Influence
- Cross-Functional Collaboration (PM, Eng, Research)
Awards & Certificate
- Google UX Design Certificate
- China University Industrial Design Competition - Second Prize (Liaoning Division)
- Invited to China Design Center (CDC) London - ZIJIN Competition
- International DIQUE Home Appliance Design Competition - Excellence Award