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+86 134 3785 6836

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[email protected]

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www.aliceyuruchan.at

https://www.linkedin.com/in/aliceyuruchan/

Personal Summary

• Senior Product & Experience Designer with 8+ years of experience owning and shaping complex, global digital products across infrastructure, AI, and enterprise systems.
• Specialized in end-to-end experience ownership, system-level UX strategy, and localization-aware design for international markets.
• Trusted partner to product, engineering, and leadership teams in navigating ambiguity, aligning user needs with business and technical constraints, and delivering scalable, high-impact solutions.

Work Experiences

Product Designer (UX/UI)｜Aethir Ltd. | Remote | 2024.04 – Present

• [Experience Strategy & Ownership] Led experience design for global blockchain infrastructure products, supporting AI startups and international users across multiple regions.
• [Problem Framing & Delivery] Owned complex feature initiatives from problem definition and user flow architecture to execution and launch, balancing business objectives with technical constraints.
• [System Design & Scalability] Designed scalable, multi-role experience systems supporting multiple markets while ensuring consistency, usability, and operational clarity.
• [Cross-functional Leadership] Partnered closely with product, engineering, and data teams across time zones to drive high-impact initiatives in ambiguous and fast-evolving problem spaces.
• [Product Launch & Adoption] Contributed to the successful launch of the Node Checker platform, enabling rapid global adoption and ecosystem growth.
  • Project Link: app-checker.aethir.com | Data Insights: https://dune.com/sohwak_archive/aethir

Product Manager / UX Designer | Seneca ESG Tech Ltd. | Shanghai | 2022.05 – 2023.09

• [Enterprise UX Strategy] Led experience design for enterprise ESG platforms supporting organizations navigating complex regulatory and disclosure requirements.
• [User Research & Synthesis] Conducted user research and stakeholder interviews to define problem spaces and inform system-level UX strategies.
• [End-to-End Product Ownership] Delivered products from early concept to launch, contributing to a 300% increase in paid subscriptions.
• [AI Feature Innovation] Introduced LLM-powered summarization features, significantly improving clarity, efficiency, and decision-making in ESG reporting workflows.

UX Researcher / Interaction Designer | YOGO ROBOT | Shanghai | 2021.6-2022.3

• [User Research & Insight Generation] Conducted behavioral research, observations, and interviews to identify interaction opportunities for AI-powered delivery robots.
• [Interaction Design & Behavior Systems] Designed multimodal interaction experiences for delivery robots, including lighting, audio feedback, and behavioral logic.
• [0–1 Interaction System Design] Built robot interaction systems from scratch, applying new behavior designs across patrol, voice interaction, delivery tasks, and seasonal operations.
• [Engineering Collaboration] Collaborated closely with front-end, back-end, and algorithm engineers on computer vision–related interaction models.
• [Client-Facing Delivery] Supported operational deployment and client delivery, earning positive feedback from partners including Mitsubishi, AstraZeneca, and R&F Properties.

CX Product Owner & Program Lead | SIA School of International Art | Guangzhou | 2017.11-2021.2

• [Experience System Ownership] Owned and designed end-to-end experience systems for international design education programs across digital and offline touchpoints.
• [Program Leadership & Quality Standards] Led and mentored instructor teams, establishing experience standards and managing complex, multi-stakeholder workflows.
• [Cross-Cultural Collaboration] Partnered with global academic institutions (RISD, ACCD) to support localization and cross-cultural program delivery.
• [Service Design & Journey Mapping] Designed holistic service journeys spanning digital platforms, operational processes, and human interactions.

Education Experience

Msc Industrial Product Design | Coventry University | 2016-2017

• Merit Graduate | IDEA - International Dean’s Excellent Academic Scholarship
• Earned CMI Level 7 Certificate in Strategic Management & Leadership

BA Product Design | Coventry University | 2014-2016

• Graduated with 2:1 Degree | Invited to CDC London for ZIJIN Competition
  • International Scholarship Recipient
  • (Previously studied at Shenyang Aerospace University via credit exchange system, 2011 – 2014)

Skills

• Experience Design & End-to-End Ownership
• International & Cross-Cultural Product Design
• Localization-Aware UX & System Thinking
• Complex User Journeys & Service Design
• Research-Informed & Data-Informed Design
• Design Storytelling & Stakeholder Influence
• Cross-Functional Collaboration (PM, Eng, Research)

Awards & Certificate

• Google UX Design Certificate
• China University Industrial Design Competition - Second Prize (Liaoning Division)
• Invited to China Design Center (CDC) London - ZIJIN Competition
• International DIQUE Home Appliance Design Competition - Excellence Award